Shiny is an original IP created by Nicolas Lesaffre for The Ring Chongqing — a new retail landmark by Hongkong Land, centered around a 6,000-square-meter botanical garden, one of the largest in China. The installation featured towering characters up to 50 feet tall, along with digital interactive experiences, animations, art toys, and a full branding system — blending storytelling, scale, and play. This video was created as one of the key brand elements for the mall.