No.37 / 37

Art Toy | Character

Let’s Go Nuts, Shiny

Client: Hongkong Land
Discipline: 3D
Year: 2021

Let’s Go Nuts, Shiny

(Overview)

Shiny is an original IP created by Nicolas Lesaffre for The Ring Chongqing — a new retail landmark by Hongkong Land, centred around a 6,000-square-metre botanical garden, one of the largest in China.

The installation featured towering characters up to 50 feet tall, along with digital interactive experiences, animations, art toys, and a full branding system — blending storytelling, scale, and play. This video was created as one of the key brand elements for the mall: follow Shiny’s adventure through The Ring Chongqing — a playful journey as he explores the mall and brings its spaces to life.

(Watch)

The film

Let’s Go Nuts, Shiny

Let’s Go Nuts, Shiny

Let’s Go Nuts, Shiny

Let’s Go Nuts, Shiny

Let’s Go Nuts, Shiny

(Credits)

Client: Hongkong Land
Brand: The Ring Chongqing
Creative Agency: Nikopicto
Creative / Art Director: Nicolas Lesaffre
3D Motion Designer: Franky Yu, Toby Leung, Kit Chow, Erin Lo, Janice Yu

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2026 · AI