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Campaign | Motion Graphic
DFS Lunar New Year 2025
(Overview)
A Lunar New Year campaign film built around a joyful world of flora — floral motifs that, across Asian cultures, carry wishes of happiness, affection and renewal.
The art direction borrows from ikebana — the Japanese art of arranging cut stems, leaves and flowers, literally "giving life to flowers" — translating it into sculpted 3D arrangements that bloom across the shopping-mall screens.
(Watch)
The film
(Credits)
- Account Director
- Marjolaine
- Producer
- Emerson
- Creative Lead
- Matthew
- 3D Design & Animation
- Haomin Wong, Clifford Lee, Kit Chow, Crystal Aoki
- Production
- Carbon Limited
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MAC Ecom Package