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Product | Motion Graphic

Colgate Miracle Repair

Client
Colgate China
Discipline
3D
Year
2023
Colgate Miracle Repair

A launch film for Colgate’s Miracle Repair amino-acid toothpaste, presented like a prestige beauty brand for e-commerce channels.

Golden threads stand in for collagen: loose strands gradually draw tight, visualising how the amino acids and antioxidant vitamin C help gums recover, repair and lock in — an abstract, tactile way to show a function you can’t see.

(Watch)

2 films

(Credits)

Client
Colgate China
Storyboard
Chung
3D Design & Animation
Haomin Wong, Kexin, Wingho, Kit, Patrice, Hubert, Brian
Production
Carbon Limited

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